The owner of PT Aulia Citra Lestari shared knowledge in the Technopreneurship practitioner lecture

The owner of PT Aulia Citra Lestari shared knowledge in the Technopreneurship practitioner lecture

25 - 26 Mei 2023

Mrs. Apt. Dra. Machfiyah, a successful entrepreneur who leads one of the leading cosmetic companies in Indonesia, shared valuable experiences and knowledge in a Technopreneurship practitioner lecture organized for students of the Faculty of Industrial Technology (FTI). This event took place on May 25 and 26, 2023, via the Zoom platform, which allowed students from various study programs at FTI to participate easily.

The lecture was attended by around 400 students enrolled in the Technopreneurship course, including students from various programs such as Bachelor's in Chemical Engineering, Industrial Engineering, Information Systems, Informatics, as well as D3 in Chemical Engineering. The participants were very enthusiastic, not only listening to the speaker’s presentation but also actively engaging in discussions and asking questions about the cosmetics business world and the challenges faced in building and running a company in this industry.

Mrs. Machfiyah not only shared insights into her business journey but also emphasized the importance of innovation, research, and development in creating quality products in the cosmetics industry. She also shared tips and strategies for managing a successful company and building a brand that can compete in a competitive market.

The interactive discussion between the students and the speaker provided added value for the participants, allowing them to gain a deeper understanding of how technopreneurship concepts are applied in real-world settings, especially in the cosmetics sector. This activity became an essential effort to bridge theory and practice, as well as to inspire students to develop their own business ideas.

Overall, this practitioner lecture provided a highly valuable experience for FTI students, offering not only academic insights but also an understanding of the challenges and opportunities in the business world that they could apply in the future.